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"Our mission is to dress people who embrace their style, independently of social approval."

ABOUT THE BRAND

We are an urban streetwear clothing brand created in 2023, with the mission of dressing people who embrace their style and are independent of social approval.
We were born from a dream and we want to make it come true. From our central office and warehouse in Lisbon, Portugal, the product and brand are developed and managed, from conception to market, in a culture open to new ideas and approaches, which makes us proud of all our creations.
If you fit into our style proposal, we know that you will love our brand as much as we do, and you will want to be part of our global Tribe that inspires us to take control of our lives, our style and decide our path.

CONCEPT

11KNOW is an immersive and emotional brand with an independent nature. We present products for informal style and maximum comfort, with grunge/underground notes in some pieces.
We create and produce limited and exclusive series of high quality, timeless pieces, whose style can be combined as a mix & match, catering to their use in different environments, whether relaxed, work or social.
We prioritise style, comfort, quality of design, materials and construction, and the interconnection between pieces. It has a universal style without complexes that is evident in each collection, piece and detail.

BRAND VALUES

COMMITMENT
We have maximum commitment to our employees, customers and business partners, to provide the best conditions for each of them.

PREMIUM QUALITY
One of our basic premises ‚Äď The quality of our products is non-negotiable. We decided to produce in Portugal, as it is internationally recognised for its high quality standards in textile production.

SUSTAINABILITY
We advocate ‚Äėbuy less, buy better‚Äô.

SOCIAL RESPONSIBILITY
In ethics and transparency in business, the environment, health and safety, relations with stakeholders, material selection, equal opportunities, relations between employees and human rights. [Read our Corporate Social responsibility Manifesto here]

CREATIVITY
We continually look for designers who respect our principles, with new ideas and without fear of taking risks.

PRODUCT VALUES

VERSATILITY ‚Äď MIX & MATCH
Each collection is carefully prepared so that, by changing just one detail, you can transform a relaxed look into a social look, in a fusion of styles, easily combining pieces that produce harmony.

PREMIUM QUALITY
In design, in materials and colours.
We have brought together a team of designers with in-depth knowledge of the entire process, designing each piece to be used repeatedly, whilst remaining perfect in terms of material, colours and cut. Wear and wash as often as you want, the item will always look like new. Zero pilling, zero fading, zero deformation!

ATTENTION TO DETAIL
It’s often in the details that the difference between an elegant piece and ‚Äújust another piece of clothing‚ÄĚ lies.

EXTREME ELEGANCE
Informality must also be elegant. The pieces must respect the body, enhancing a relaxed but confident style.

INFORMALITY
We have a markedly informal root. We don’t like a lot of rules about how we act on a daily basis.

MAXIMUM COMFORT
Each 11KNOW piece is designed and produced with maximum comfort in mind, due to the precision of the cut, the selection of materials and the quality of construction. Who likes to feel uncomfortable when wanting to live their life?

11KNOW DOESN'T FIT ON...

. Someone who values the taste of others rather than their own, or mainstream fashion, too much.

. Someone who seeks social approval at all costs.

. Someone who chooses to feel uncomfortable rather than admit what they really feel. We have nothing against it, it’s just not our perspective.

11KNOW FITS ON...

. Someone who defines their own path, way of being and style.

. Someone who feels comfortable in their skin, has attitude and is socially active, confident enough to be independent of the others’ approval.

FOLLOW US ON SOCIAL MEDIA

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